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Customersatisfaction.com
offers several learning tools for anyone who performs or manages customer
service, sales, or telemarketing. These products will help you to reach
new peaks of performance.
Hundreds of companies and thousands of individuals have used these tools
to cut expenses, bolster rep performance, enhance customer satisfaction,
build sales, and improve management skills while lowering employee turnover.
Articles
Customersatisfaction.com founder, Dr. Gary S. Goodman, is the most widely
published and quoted authority in contemporary sales, service, and marketing
periodicals with more than 1,000 articles to his credit. He is an expert commentator on radio and television worldwide.
Articles by Dr. Gary S. Goodman:
Featured Article: "Let's Find A Way to Say YES!"
A few days ago I was standing in line far too long, to get a simple prescription filled for a family member.
Then I heard the bad news:
"Your carrier said your benefits expired on April 4."
"That's not true," I replied. "If you look at the card you'll see that's the date when my benefits started!"
"Well, they said no. Maybe you can call them," she sighed with no apparent motivation to pick-up the phone, herself.
I flagged down a supervisor who then ordered the reluctant clerk to make the call.
"But the system says he's not covered," she insisted to her superior, clearly siding with the presumed infallibility of a computer instead of her client.
To cover myself, simultaneously, I phoned the member benefits line printed on my health card. After a five-minute wait a person came on and said, "You're covered; I don't know what their problem is."
"Neither do I. Could you please tell the folks here what you just told me?"
She agreed and I shuttled my phone to the clerk who was on the line with my health carrier.
"Sorry, they say you're not covered," she stated with vindication.
"Here, this person says I am, so please talk to her."
"But this other person says you're not!"
"Please take my phone and talk to someone who will say YES, not no!" I shot back, certainly loud enough to get everyone's attention.
She looked at the pharmacist for approval, and he nodded.
Within 60 seconds, the prescription was approved.
The insistent clerk isn't to blame for everything that transpired, but she acted as most CSR's do when they make a decision.
Once she felt the answer was no she shut out all contradictory information, and she became an obstruction to my getting what I was there for, a prescription.
In other words, she became ego-involved in making her original "No" stick, instead of trying to find a way to say yes, to get me the approval I needed to get the medicine, and the green light she actually needed as well, to sell it.
The prime objective in almost every service situation is to say yes, even if it takes a special effort to do so.
* Customer Retention Secret: Try Making An Offer
They Can Refuse
* The Gift of Work
* 10 Reasons To Transform Your Meek & Huddled
CSR’s Into Cross-Selling Giants
* DON'T WASTE MY TIME!
* How To Become A Better Customer
* Defining Customer Satisfaction Is
Half The Battle
Books
Monitoring, Measuring & Managing Customer Service
Author: Dr. Gary S. Goodman
Published 2000, Jossey-Bass/John Wiley
Price: $34 & $5 Shipping/Handling
Available from Customersatisfaction.com or through Amazon.com
Excellence in customer service does not come about accidentally. It is
a learnable set of behaviors that can be monitored, measured, and managed.
Drawing from his highly successful seminars and training programs, as
well as from a wealth of real-life episodes of first-class service, Gary
Goodman provides readers with a system for building and sustaining great
customer service.
Goodman spells out specific ways to foster such proactive behavior among
your work force, along with practical methods that measure their effectiveness.
His tips include detailed assessment procedures for employees, team leaders,
and managers.
Please Don't Shoot The Messenger!
Author: Dr. Gary S. Goodman
Published: 2000, McGraw-Hill Contemporary Books
Single copies available from through Amazon.com
For 25 or more copies, please contact us at Customersatisfaction.com
Now you can talk to demanding bosses, clueless colleagues, tough customers,
and difficult clients without losing your cool (or your job!).
The business world is filled with unsettling circumstances and thorny
situations that often require a person to break bad news or express uncomfortable
information to those who don't want to hear it. Maybe you're a manager
and you need to discipline a subordinate. Perhaps you need to say "no"
to a customer (but in a way that allows you to keep his/her business).
How about asking your boss for a raise? Uncomfortable as they may be,
these situations occur in just about any office, in just about any kind
of business.
In Please Don't Shoot the Messenger! Dr. Gary Goodman arms you with helpful
and practical communications skills you need in order to sail through
sensitive business communication situations with customers and colleagues
alike. In or out of the office, Please Don't Shoot the Messenger! Shows
how to improve you communication skills in practically every possible
challenging business situation. High spirited yet helpful, Please Don't
Shoot the Messenger! is a must-have for business communication success.
Video Training Programs
Video #1:
Best Practices In Customer Care:
Monitoring, Measuring & Managing Customer Service
Speaker: Dr. Gary S. Goodman
Location: The Breakers Hotel, Palm Beach, Florida
Audience: 150 Customer Service Managers & Sales Executives
Length: Approximately 55 minutes
Price: $495 & $10 Shipping/Handling in U.S.; Outside the U.S.? Shipping/Handling
is $30.
Visa, Mastercard, American Express, Discover Card
How can you consistently make service calls up to 50% shorter, but better?
How can you turn what too often feels like a thankless job into one where
customers are singing your praises, thanking you profusely, and vowing
their loyalty?
In this dynamic presentation you'll learn about the “Call Path For Customer
Service” that Dr. Gary S. Goodman devised which has now been adopted
by
companies across industries. He'll show you how to fine-tune the Three
T's: Text, Tone, & Timing, to make each and every call sound and feel
like an exceptional experience for reps and for customers.
You'll also be introduced to the best tool for measuring call quality,
rep performance, and customer response: TEAMeasures* (Telephone Effectiveness
Assessment Measures).
You'll be able to know exactly how each call went, using objective, clear,
and understandable criteria. More important, reps will be able to give
themselves a "report card" after each call concludes which will help them
to reach and to sustain peak performance.
Video #2:
Mastering The Outbound Sales Call
Speaker: Dr. Gary S. Goodman
Location: Tropicana Hotel, Las Vegas
Audience: Corporate Audience of 450 people
Length: Approximately 30 minutes
Price: $495 & $10 Shipping/Handling in U.S.; Outside the U.S.? Shipping/Handling
is $30.
Visa, Mastercard, American Express, Discover Card
Did you know there is GOLD in your inactive accounts? Up to 50% of those
who used to do business with you could be reactivated through a single,
well-crafted outbound call.
Mastering The Outbound Sales Call will show you how to tap into this store
of wealth. You'll also learn how to sell any product or service through
a simple, four-step formula.
Why wait for customers to call you when you can Reach Out & Sell Someone!**
Video #3:
Mastering The Inbound Service & Sales Call
Speaker: Dr. Gary S. Goodman
Location: Tropicana Hotel, Las Vegas
Audience: Corporate Audience of 450 people
Length: Approximately 30 minutes
Price: $495 & $10 Shipping/Handling in U.S.; Outside the U.S.? Shipping/Handling
is $30.
Visa, Mastercard, American Express, Discover Card
Would you like to turn your service center into a profit center? You can,
if you know how to cross-sell, up-sell, and suggestively sell during a
traditional, inbound service call.
Unfortunately, most sales efforts are poorly done and tend to make service
reps feel uncomfortable. It doesn't have to be this way. If you learn
WHERE to place your sales message and how to seamlessly blend it into
your service conversation, you'll be much more successful and enjoy the
process.
You'll find the techniques in this powerful video to be utterly original,
because we invented, tested, and proved them at multiple client sites.
Video #4:
Mastering Secretarial Screening & Conquering Voice Mail
Speaker: Dr. Gary S. Goodman
Location: Tropicana Hotel, Las Vegas
Audience: Corporate Audience of 450 people
Length: Approximately 30 minutes
Price: $495 & $10 Shipping/Handling in U.S.; Outside the U.S.? Shipping/Handling
is $30.
Visa, Mastercard, American Express, Discover Card
Business to business calling has never been easy, because secretaries
and call screeners have made it their job to keep you from reaching the
person you want to reach. Now, in this special program, you'll learn how
to gain entry into the most carefully guarded business "fortresses." Your
dialogue with screeners will go from being adversarial and defensive to
being polite, professional, and firm.
You'll get through 50% of the time and more, instead of 5% to 10%.
You'll also learn how to navigate through voice mail and reach your target
at least twice as often.
These techniques are honest, powerful, and new. You'll enjoy making contacts,
you'll become much more productive, and you'll have fun in the process.
This program is essential for anyone who needs to establish relationships
with executives with whom they have never spoken before. Great for networking,
for servicing, and for selling.
SPECIAL PRICING: BUILD YOUR TRAINING LIBRARY BY PURCHASING
All FOUR VIDEOS FOR ONLY $1,750 PLUS $35 SHIPPING & HANDLING. SAVE $235!
(Outside the U.S.? A $75 Shipping & Handling Charge Applies.)
TO ORDER, PLEASE EMAIL US, INCLUDING YOUR NAME, COMPANY, TITLE, MAILING
ADDRESS, CHARGE CARD NUMBER, CARD EXPIRATION DATE, AND SPELLING OF THE
NAME ON THE CARD. PLEASE INDICATE THE PROGRAMS YOU WISH TO PURCHASE. WE
CONFIRM ALL ORDERS BY EMAIL.
Audio Seminars
The New Telemarketing Audio Seminar
Price: $495.00 & $25 Shipping & Handling in U.S. Outside U.S.?
Shipping & Handling is $75.
Speaker: Dr. Gary S. Goodman
Studio Recorded
Length: 5 Hours
Includes 5 CD's, and a comprehensive 63 Page Guidebook
This is simply the best audio-seminar ever produced for boosting your
performance if you use the phone for prospecting, appointment setting,
and for closing sales. You've heard about "consultative" and
"relationship selling." This program goes shows you the nuts
and bolts of how to do it.
These techniques more than doubled the performance of six-figure earning
sales-stars at Xerox, and it has also done wonders for people whose names
and companies you've never heard of! The key is that IT WILL WORK FOR
YOU!
*TEAMeasures and SEAMeasures are trademarks of Dr. Gary S. Goodman.
**Reach Out & Sell Someone! is a registered trademark of Dr. Gary S. Goodman.